This discussion paper looks at the implications of big data, artificial intelligence (AI) and machine learning for data protection, and explains the ICO’s views on these. While data protection can be challenging in a big data context, the benefits will not be achieved at the expense of data privacy rights; and meeting data protection requirements will benefit both organisations and individuals. The paper sets out our views on the issues, but this is intended as a contribution to discussions on big data, AI and machine learning and not as a guidance document or a code of practice.

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